248 pages
Published 2013
Publisher Palgrave Macmillan


Interesting and beneficial for multiple audiences: business, academic, student and general audiences


You can find your own copy for example from:

Palgrave Macmillan

Now available also as a softcover with £14.99 Palgrave Macmillan


Customer reviews:

Review by Terri L. Griffith
Review by Fahri Yetim



Vint Cerf
Henry Chesbrough
Douglas Engelbart
Judy Estrin
Caterina Fake
BJ Fogg
Hector Garcia-Molina
Mark Granovetter
Reid Hoffman
John Lilly
Mårten Mickos
Ted Nelson
Tim O’Reilly
Paul Saffo
Neal Sample
AnnaLee Saxenian
Ben Shneiderman
Jimmy Wales
Bebo White
Terry Winograd

Practical motivation

We now live in the era of social web, in which people are highly connected with other people when our devices, our applications, and the data that we generate are connected, and people have shorter and shorter attention spans and they have to struggle with cognitive overload. For this reason, the proffered systems, services and technologies have to be highly engaging in order for their users to comply with request to follow the guidelines or, even more so, change their behaviors.

Via this deep connectedness, users have access to a multitude and diversity of information and they are interlinked with their peers. People seek information from a variety of web-based and other digital channels, and, for instance, their peers may influence their decisions in health even more than medical doctors and nurses. At the same time, users have even become co-creators of value for systems, services, and technologies they use. The way, how these are designed, developed and distributed, has become critically important. The software, systems and services have to be persuasive. Indeed, persuasive user experiences, which have the capability to motivate, encourage and keep users returning to the services they use, are needed.

The research emphasizes a deep understanding of user behaviors and the phenomenon of the social web, which is considered as pervasive and pertinent to all walks of life. The research group focuses on studying user engagement, persuasive design, human behavior change, socio-technical innovation and the next generation of web, mobile and ubiquitous technologies. The key scientific computing discipline is information systems science with emphasis on computer-human interaction. A wide variety of scientific methods are used, including quantitative, qualitative and mixed method approaches, design research as well as, perhaps somewhat surprisingly, historical methods for understanding and explaining the diffusion of ICT innovations. As far as problem domains are concerned, special emphasis is placed on studying health-related services and technologies, design for all techniques, and support environments for the elderly. The research group forms core for a research community within the University of Oulu (UO), known as Persuasive Systems for Health.

The Research

The OASIS research group studies how software and information systems, in particular web-based, mobile and ubiquitous services, can best serve people to perform professional, personal and other activities. The research in the group focuses on user engagement, persuasive design, human behavior change, socio-technical innovation and the next generation of web, mobile and ubiquitous technologies. We believe that the social web as well as mobile and ubiquitous technologies will continue to be centermost drivers for the changes in global business and technology also in the future. We seek to produce new knowledge and insight on the three roles the web plays in modern society, namely as transformer, innovation accelerator and humanizer. Consider, for instance, the web: People often think they “know” it, because they use it every day, but in reality they would only know what is their own experience of it; they would have no larger picture of it. (1) The web transforms organizations, businesses, industries, and economies; it transforms the skill set that is required from us for both work and in our everyday lives; it even changes the way how we think about people. (2) The web will keep changing the way how innovations and technologies are being created; web-based platforms for open innovation, crowdsourcing and other relatively new means for seeking innovations will become ever more prevalent; web-based ecosystems will need much more scientific and pragmatic attention than what has been given to them thus far. (3) Finally, the web itself will change into amore humanized information and communication vehicle through various social, conceptual-theoretical, and technological developments. In all of this transition, deeper understanding of user behaviors and the phenomenon of the social web are needed. Moreover, persuasive service design will play a pivotal role in this the future web, when people who are not on your payroll become ever more important for your success. Those people need to be motivated, encouraged and incentivized. With one word, the systems offered for them must be persuasive.