248 pages
Published 2013
Publisher Palgrave Macmillan


Interesting and beneficial for multiple audiences: business, academic, student and general audiences


You can find your own copy for example from:

Palgrave Macmillan

Now available also as a softcover with £14.99 Palgrave Macmillan


Customer reviews:

Review by Terri L. Griffith
Review by Fahri Yetim



Vint Cerf
Henry Chesbrough
Douglas Engelbart
Judy Estrin
Caterina Fake
BJ Fogg
Hector Garcia-Molina
Mark Granovetter
Reid Hoffman
John Lilly
Mårten Mickos
Ted Nelson
Tim O’Reilly
Paul Saffo
Neal Sample
AnnaLee Saxenian
Ben Shneiderman
Jimmy Wales
Bebo White
Terry Winograd

« Technostress as a Negative Side Effect of IT Use -intesive course | Main | 1st International Workshop on Behavior Change Support Systems (BCSS) -- April 2013 -- Sydney »

Perspectives to social media research -intensive course

Perspectives to social media research

Lecturer: Matti Mäntymäki, Turku School of Economics


October 30th 12.15-15.30, room L9

October 31st 08.15-12.00, room SÄ102



Theme of the course

Social media has become virtually omnipresent in most developed and developing societies. One could argue that for many people social media services have become a part of the everyday infrastructure. The massive-scale adoption of social media creates a need to better understand its benefits and opportunities as well as challenges and risks to individuals, organizations, and societies, and vice versa.  While, academic research on social media has been developing and accumulating rapidly in the recent years, the field of social media is far from being exhaustively investigated.

The purpose of the course is to support participants’ own research activities around and beyond social media. The course provides insights on contemporary and emerging themes related to social media. In particular, opportunities and challenges related to conducting research on social media will be discussed. Information Systems (IS) is used as a disciplinary example of how social media research has evolved over the years and to discuss how disciplinary conventions and traditions manifest themselves in the contemporary social media research.  The course will provide the participants a starting point to critically evaluate the phenomena surrounding social media and to identify research opportunities for their own research activities. The course is highly interactive and participant will be actively engaged in discussions.

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