248 pages
Published 2013
Publisher Palgrave Macmillan


Interesting and beneficial for multiple audiences: business, academic, student and general audiences


You can find your own copy for example from:

Palgrave Macmillan

Now available also as a softcover with £14.99 Palgrave Macmillan


Customer reviews:

Review by Terri L. Griffith
Review by Fahri Yetim



Vint Cerf
Henry Chesbrough
Douglas Engelbart
Judy Estrin
Caterina Fake
BJ Fogg
Hector Garcia-Molina
Mark Granovetter
Reid Hoffman
John Lilly
Mårten Mickos
Ted Nelson
Tim O’Reilly
Paul Saffo
Neal Sample
AnnaLee Saxenian
Ben Shneiderman
Jimmy Wales
Bebo White
Terry Winograd


Scientific leader of the OASIS research group

Oinas-Kukkonen, Harri

Ph.D, Professor
Scientific Leader of the OASIS research group, Principal Investigator

Related interests: Persuasive systems design, Behavior change support systems, Webflow user experience, Social web, Innovation creation, Organizational and social knowledge, History of computing, Next generation of the web



Principal Investigators

Oinas-Kukkonen, Henry

Ph.D., Senior Lecturer, Faculty of Humanities, Adjunct Professor
Associate Scientific Leader of the OASIS Research Group, Principal Investigator

Related Interests: History of computing, Social web and innovation, International relations and information networks


Pulli, Petri

Ph.D., Professor, Education Dean, Dept. of Information Processing Science
Principal Investigator



Affiliated Adjunct Professors and Researchers

Lehto, Tuomas

PhD, Post doc researcher

Related interests: Persuasive systems analysis, design & evaluation, Behavior change support systems


Mäntymäki, Matti




Yetim, Fahri

Ph.D., Professor of Information Systems, FOM University of Applied Sciences, Cologne, Germany

Related Interests: Human - Centered Information Systems Design, in Particular Value Sensitive and Motivational Design. Persuasive Systems Design and Behavior Change, Discourse and Participation Support Technology, Personalization, Cultural Aspects of Information Systems


Postdoc Researchers

Juntunen, Kaisu



Karppinen, Pasi


Related interests: Webflow user experience, Qualitative research


Oduor, Michael


Related interests: Persuasive systems design and evaluation, Behavior change, Social web, Social Psychology, Social networks


Tikka, Piiastiina


Related interests: Persuasive technology and behaviour change, Cognitive and social psychology, Persuasive user experience


Shao, Xiuyan


Related interests: Information security investments, Behavioral Change, Quantitative Research Methods


Doctoral Students

Alahäivälä, Tuomas

Related Interests: Persuasive web design patterns, Persuasive games, Gamification


Asghar, Zeeshan

Related interests: Developing ICT solutions to assist elderly in their daily activities and supporting caregivers to monitor and assist elderly at home


Chaudary, Babar Shahzad



Firouzian, Aryan

Related interests: Health monitoring systems, Assistive user interface, Prototyping


Halttu, Kirsi

Related interests: Contextual elements in persuasive systems and behaviour change in general, Affective computing and neuroIS, Persuasion as user experience


Honkamäkilä, Hanna

Related interests: Innovation policy, Regional development, History of science


Kuonanoja, Liisa

Related interests: Persuasive Systems, Unintended consequences


Leinonen, Eeva



Mian, Salman Qayyum

Related interests: Empowering individuals for healthcare and wellness through persuasion, the role of Affective Computing in Persuasive Technologies, Mobile health, Sensors and the Social Web.


Paajala, Iikka



Shevchuk, Nataliya

Related interests: behavioral economics


Steiny, Donald

Related interests: Social networks


Doctoral Graduates

Oduor, Michael (2018)

Doctoral dissertation: Persuasive software design patterns and user perceptions of behaviour change support systems


Karppinen, Pasi (2016)

Doctoral dissertation: Studying user experience of health behavior change support systems : a qualitative approach to individuals’ perceptions of web-based interventions


Hyry, Jaakko (2015)

Doctoral dissertation: Designing projected user interfaces as assistive technology for the elderly


Pouke, Matti (2015)

Doctoral dissertation: Augmented virtuality. Transforming real human activity into virtual environments


Niskanen, Ilkka (2015)

Doctoral dissertation: Semantic visualization for smart spaces – merging the material and digital worlds


Harjumaa, Marja (2014)

Doctoral dissertation: On the Development of Persuasive Systems: A framework for designing and evaluating behavior change support systems and its applicability for e-Health


Stibe, Agnis (2014)

Doctoral dissertation: Socially influencing systems: persuading people to engage with publicly displayed Twitter-based systems


Langrial, Sitwat (2014)

Doctoral dissertation: Exploring the influence of persuasive reminders and virtual rehearsal on the efficacy of health behavior change support system


Lehto, Tuomas (2013)

Doctoral dissertation: The importance of persuasive systems design in enhancing consumers’ perceptions and adoption of health behavior change support systems



Segerståhl, Katarina (2011)

Doctoral dissertation: Cross-platform functionality in practice: exploring the influence of system composition on user experiences of personal exercise monitoring


Alahuhta, Petteri (2011)

Doctoral dissertation: Technologies in mobile terminals enabling ubiquitous services


Räisänen, Teppo (2010)

Doctoral dissertation: All for one, one for all: organizational knowledge creation and utilization using a new generation of IT tools


Pahnila, Seppo (2006)

Doctoral dissertation: Assessing the usage of personalized web information systems


Siponen, Mikko (2002)

Doctoral dissertation: Designing secure information systems and software: critical evaluation of the existing approaches and a new paradigm